Creating Information Hierarchies

Now that we’ve done some research, patterns of user behavior are beginning to emerge. A majority of our users prefer that information be grouped by audience (teens, law enforcement, seniors, etc) while a significant portion prefer that they be grouped by topic (gangs, fraud, drug abuse, etc).

We originally predicted that this would happen and believed that we would need to provide alternate navigation options so that people could find resources by either topic or audience.

However, in our case the more I think about it the more I think audience should be like a filter that applies to the topic based navigation scheme. For instance, teens and law enforcement personnel might both be interested in information on drug abuse, but their perspective needs to be taken into account to provide the appropriate materials for each.

It will be interesting to see how we can turn this insight into a working prototype. I’ll post it here when it’s ready!

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